Zomwe Tiyenera Kuchita Pachitukuko Chokhazikika

Zambiri mwazowonetsa zotsatsira zimayenera kutayidwa.Gulu lomwelo la zowonetsera litha kusungidwa kwa miyezi ingapo chifukwa limangokhala ndi nthawi imodzi yotsatsira.Panthawi yopanga, 60% yokha ya zinthu zowonetsera zidalowa m'sitolo.Zina zonse za 40% zimawonongeka pakupanga ndi kugulitsa.Tsoka ilo, zinyalalazo zimawonedwa ngati mtengo wopangira bizinesi.Ogulitsa ndi ma brand omwe awona zinyalala zamtunduwu akupanga kale mgwirizano pakukhazikika kwawo komanso ntchito zosamalira anthu.

Pamenepa, kodi ogulitsa ndi ma brand angagwirizanitse bwanji mapulani awo okhazikika ndi mapulani achitukuko osakhazikika?Kupatula apo, ogula ali okonzeka kugula kuchokera ku kampani, monga adanenera m'dera lokhazikika.Posachedwapa, kafukufuku wamakasitomala adati: pafupifupi 80% yamakasitomala amaganiza kuti "kukhazikika kumatanthauza kanthu kwa iwo akamagula. 50% ya anthu ali okonzeka kulipira zambiri pazinthu zokhazikika. Deta ikuwonetsanso kuti m'badwo wa Z umasamala za kukhazikika kuposa m'badwo S. Komanso, ngati mtengo uli wokhazikika, anthu akufuna kupanga maulalo ochulukirapo ndi mitundu.

Kupeza njira zothanirana ndi zinyalala za zinthu zomwe zikugulitsidwa zidzathandiza ogulitsa kuchepetsa kuwononga chilengedwe ndikugwirizanitsa zochita zawo ndi uthenga wawo.Ogwiritsa ntchito Eco-conscious amayankha nkhani zamtundu zomwe zimagwirizana ndi chidwi chawo chokhazikika.

Pangani, Chepetsani, ndi Kuyesa

SDUS yathandiza makasitomala ambiri kukumbatira kukhazikika popanga, kukweza ndalama, ndikuyesa zowonetsera zomwe mwagula.

Pangani

Kuti muyandikire kukhazikika kwa Nestle, SD imapanga mawonekedwe owoneka bwino a eco-ochezeka, kuyambira pazinthu mpaka pakulemetsa, zonse zobwezerezedwanso.SD idawunika zida za pop zomwe zidalipo ndikupereka njira zina zochepetsera kapena kuthetseratu pulasitiki.Yankho lake linaphatikizapo kusintha zinthu kuchokera ku pulasitiki kupita ku eco-friendly ndikupanga dongosolo lolemera kwambiri lomwe limakhala lolimba kuposa pulasitiki.

Pulogalamuyi imafuna kuwona njira zodziwika bwino m'njira zatsopano.Nthawi zambiri, tatifupi zonse zolumikizira zimapangidwa ndi pulasitiki yokhazikika kuti athe kunyamula zinthu zambiri.Komabe, tingathe;musagwiritse ntchito pulasitiki iliyonse panthawiyi.Gulu la opanga ma SD linagwira ntchito ndi othandizira athu kupanga zida zatsopano zolumikizira zomwe zidachotsa pulasitiki yokhala ndi zinthu zokwana 90kg, kuchoka paziwonetsero wamba kupita ku zowonetsera zobwezerezedwanso.

Pakadali pano, tikugwirizana ndi Nestle ndikupanga zowonetsera zosiyanasiyana zobwezerezedwanso.Kuchokera ku njira zopangira izi, tikukhulupirira kuti zitha kuchepetsa kuwononga chilengedwe.

Chuma

Poganizira zowonongeka pakupanga chiwonetsero cha POP.Kampaniyo ikuyembekeza kupanga chitsanzo chabwino cha mapangidwe omwe angasunge bwino mapepala.Nthawi zambiri, ngakhale mawonedwe a makatoni amatha kubwezeretsedwanso, zotayidwa zamapepala popanga zimatha kufika 30-40%.Kuti tikwaniritse kudzipereka kwathu pa chitukuko chokhazikika, timayesetsa kuchepetsa zinyalala kuchokera ku ndondomeko yokonza.Pakadali pano, gulu la SD latsitsa zinyalala ku 10-20%, kusintha kwakukulu kwamakampani.

Kuyesa

Pakukula kosalekeza ndi kapangidwe kake, kuyezetsa kuyenera kukhala ulalo wofunikira.Nthawi zina, kukongola ndi kulemera sizingakhale pamodzi.Koma SD ikufuna kupatsa ogula zomwe angathe.Chifukwa chake tisanatumize zitsanzo zathu kwa makasitomala, tifunika kudutsa mayeso ena, monga kuyezetsa, kuyezetsa kukhazikika, kuteteza chilengedwe, ndi zina zambiri. kulemera 55kg.Chifukwa chakuti katunduyo ndi wolemetsa kwambiri, tiyenera kukonzanso zopangira katunduyo kuti tipewe ma dumbbell kuti asawononge malo osungiramo katundu ndi zowonetsera panthawi yoyendetsa.

Pambuyo pa zokambirana zambiri ndi mayesero, takulitsa zoyikapo zakunja ndikuwonjezera mawonekedwe a katatu mkati kuti titsimikizire kuti zinthuzo sizingayende mozungulira panthawi ya ntchito yoyendetsa, kuwononga mawonekedwe owonetsera.Talimbitsa chimango chonse kuti titsimikizire kuti ndichonyamula katundu.Pomaliza, tidayesa zoyendera ndi zokhazikika pazowonetsa ndi zoyika.Tinayerekeza malonda onse paulendo ndikumaliza kuyesa kwa masiku 10.N’zoona kuti zotsatira zake n’zambiri.Mashelefu athu owonetsera sanawonongeke panthawi yoyendetsa ndipo adayikidwa m'masitolo kwa miyezi 3-4 popanda kuwonongeka kulikonse.

Kukhazikika

Kusuntha uku kumatsimikizira kuti mashelufu okhazikika a POP si oxymoron.Motsogozedwa ndi chikhumbo chenicheni chofuna kupeza njira yabwinoko, ogulitsa amatha kusokoneza momwe zinthu zilili pomwe akupanga mashelufu owoneka bwino a POP omwe amakwaniritsa zomwe akufuna ndikuthandizira nkhani yakampani.Kutenga nawo gawo pakupanga zinthu zatsopano kumatha kupeza magwero atsopano azinthu zokhazikika ndi zinthu.

Koma mayankho samangodalira zida zatsopano kapena matekinoloje atsopano.Kungofunsa chabe sitepe iliyonse ya ndondomeko yodziwika bwino kudzakhala kotheka kusintha.Kodi chinthucho chiyenera kukulungidwa mu pulasitiki?Kodi matabwa kapena mapepala omwe amalimidwa bwino m'malo mwa pulasitiki?Kodi mashelufu kapena mathireyi angagwiritsidwe ntchito zina?Kodi phukusi la Express liyenera kudzazidwa ndi pulasitiki?Kusagwiritsa ntchito, kukonza, kapena kusintha ma CD kungachepetse ndalama komanso kuwonongeka kwa chilengedwe.

Kuzindikira chikhalidwe chobwezera mmbuyo mu malonda ogulitsa ndi sitepe yoyamba yopita ku chitsanzo chokhazikika.Siziyenera kukhala chonchi.Otsatsa amatha kupitiliza kupanga zatsopano kuti akope chidwi cha ogula ndikuyendetsa machitidwe awo.Kumbuyo kwazithunzi, SD imatha kuyendetsa zatsopano.

Pitani patsamba lathu lokhazikika kuti mudziwe zambiri za momwe Sd ingapangire kugulitsa kwamalonda kukhala kokhazikika.


Nthawi yotumiza: Sep-01-2022